For any brand to be successful, it has to be consistent. That’s whether it’s a corporate brand, a product brand or of course a Personal Brand. Without consistency you may be sending out confusing messages to your colleagues and clients, and others then don’t know who you really are as a result.
Ask yourself, are you consistent in all forms of communication – for example, do you come across as the same authentic person in emails, and 1-to-1 communication, presentations and on the phone? Think of examples of how sometimes you’ve misjudged someone because they appear to be a different person when you meet them as they did on the phone.
Do our quick Image Audit here and tick which applies to you – this may highlight the need to focus on some improvements with your brand communication:
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Image Factor
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A Liability
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Below
Average
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Inconsistent
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On a Par with Peers
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Above Average
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First Rate
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Voice Quality
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Language & Articulation
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Communication Skills – Written
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Communication
Skills - Verbal
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Listening Skills
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Punctuality
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Presentation Skills
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Social Skills and Approachability
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Table Manners & Etiquette
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Networking Skills
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Visibility
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Eye Contact
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Handshake
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Posture
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Fitness
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Grooming
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Personal Style
(Dress sense)
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Consider strong and consistent personal brands around you in the office or in your industry. Who are they and why are they consistent? What makes them authentic? Let us know who stands out for you as a role model.
What celebrity brands are very consistent, positively or negatively and why? Let us know your thoughts.
We can never be 100% consistent but if we’re not thinking about what we want to be consistent with and what messages we want to project, we’ll always be way off.
Lesley Everett
Personal Brand Speaker and Coach
www.lesleyeverett.com