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Last week I was in and out of Chartered Accountants' Hall like a yo-yo on the Monday. One of my objectives was to get some video footage of John Pearce, head of digital communications at ICAEW
I wanted to explore what these communities are about because it isn't always obvious, what the Institute's strategy is behind it and an update on how they're doing.
In this 6 minute video, John provides candid answers to a range of questions on the topic. Later this week, I will be posting David Terrar's answers to similar questions. David's organization provides the technology that drives the communities.
Apologies for the slight backgroud buzz at the beginning of the recording. It sounds like there was some sort of interference to the electronics that I didn't notice at the time.
It made me smile when us Excel junkies got a mention.
Thanks for the link. Your comment below (from your original post) should give all member organisations food for thought.
"The bottom line is that you need to be seen to be part of the conversation and seen to be responsive if your community is to succeed."
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